Becky Verner
1775 Hickory Creek Lane Columbus Ohio 43229
PR & new media specialist with four+ years of project management
(nearly 1 year agency),
a passion for writing, event marketing and social media, and drive to
deliver unparalleled client services
Great Heights PR
Client
Services & Media Manager/Social Media & Community Manager
Colubmus, Ohio Dec.
2012 - present
Ø Led as primary PR
account manager for clients in education, consumer goods, educational
technology, startup, and live event verticals
Ø Promoted to Social Media & Community
Manager, responsible for growing social networks through posts, member outreach
and blog content management
Ø Developed street marketing and media relations campaigns
for tech startup client at South By Southwest Interactive; process included
auditioning and hiring brand ambassadors, designing promotional materials and
attending the event to lead event marketing efforts and media interviews
including a meeting with national Wall
Street Journal
Ø Managed media relations team of interns,
securing hits including a feature article in Edudemic leading up to the conference and four live segments from
Columbus Fox28’s “Good Day Columbus” morning show on opening day of OETC13
Ø Collaborated to pioneer first Social
Media Command Center at the Ohio Educational Technology Conference (OETC13),
transforming the event into an engaging, interactive, conversational, and
content-filled experience for its 6,000 attendees [View Case Study]
ECRM - Efficient Collaborative Retail Marketing
Account Manager/Sourcing Manage/Client Service Representative
Account Manager/Sourcing Manage/Client Service Representative
Cleveland, Ohio Apr. 2009 – Mar. 2013
Ø Determined and applied best practices to provide business
planning, marketing and event management services in the Grocery, Food Service,
Health & Beauty Care, Pharmaceutical and Retail Operations industries through
trade-show-like events and online software
Ø Promoted in 2010 to a Sourcing Manager position, responsible for
budget compliance and new business acquisition by attending outside trade
shows, developing and maintaining relationships and cold calling
Ø Co-produced and featured in promotional videos and sales tools, shared on company home page, You Tube and via direct marketing
Ø Traveled to category specific EPPS events to oversee business
meetings and provide on-site customer service and technology training
Planned Parenthood of Southeast Ohio
Development & Community Outreach Intern
Athens, Ohio Jun.
2008 – Mar. 2009
Ø Promoted non-profit on Ohio University campus and throughout
Athens County through guerilla and event marketing
Ø Designed invitations and promotional materials for print and
digital distribution using Adobe InDesign
Ø Distributed and gathered materials for branding and community
safety initiative and key fundraising events
Great Lakes Publishing Company
Marketing, Advertising & Event Planning Intern
Cleveland, Ohio Nov. - Dec. 2007
Ø Published ad in Inside
Business advertising NEO Success Awards, as part of a series of designed to
promote GLP events
Ø Increased response rate by 30% from industry specific direct
mailings by researching local economy to create organized contact database
Ø Created and updated event sponsorship proposals for all 2008
events hosted by Inside Business, a
publication of Cleveland Magazine
The Association for Women in Communication
Executive Public Relations Director
Ohio University Chapter Sep. 2005 - Mar. 2009
Ø Directed grassroots PR campaign for 2007 “Dress for Success” and
2008 “Attire for Hire” fashion shows
Ø Raised event attendance by over 100 percent; meeting attendance
was highest in past five years at time of graduation
Ø Collaborated with co-executives to create, organize and schedule
all meetings for 2007-8 and 2008-9 school years
Public Relations Student Society of America
Active Member
Ohio University Chapter Sep. 2008 - Mar. 2009
Ø Competed in National Bateman competition as part a team of five
students, collaborating on account
research, demographic analysis, local media pitches, event planning, execution
and evaluation
Ø Secured multiple PSA hits with local radio station WSEO for middle
school student educational summit and college fair
Writing Experience &
Computer Skills:
Ø WhatDoYouLoveAboutBlogspot.com – Write and edit original posts for independently produced
lifestyle blog; design content, layout and overall theme of site (Sept.2012 –
present)
Ø Speakeasymag.com – Composed a weekly column focused on current
events and the entertainment industry in
student-produced online magazine; responsible for writing copy and gathering
images to support each post (Aug. 2008 – Apr. 2009)
Ø Proficient in Adobe InDesign, Microsoft Word, Excel, PowerPoint,
Outlook, Google Drive
Ohio University - E.W. Scripps School of Journalism Athens, Ohio
Major: Journalism - Public Relations Sep.
2005 – Mar. 2009
Specializations: Marketing, Sociology, Political Communication
Honors: Cum Laude; GPA: 3.7
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