Hire Me to Join Your Team!


Becky Verner
1775 Hickory Creek Lane Columbus Ohio 43229
Phone: 216-246-9862   Email: BeckyVerner@gmail.com

PR & new media specialist with four+ years of project management (nearly 1 year agency),
a passion for writing, event marketing and social media, and drive to deliver unparalleled client services

Great Heights PR                                                                                                                                                                                                                   
Client Services & Media Manager/Social Media & Community Manager                                                                                    
Colubmus, Ohio Dec. 2012 - present
Ø  Led as primary PR account manager for clients in education, consumer goods, educational technology, startup, and live event verticals
Ø  Promoted to Social Media & Community Manager, responsible for growing social networks through posts, member outreach and blog content management
Ø  Developed  street marketing and media relations campaigns for tech startup client at South By Southwest Interactive; process included auditioning and hiring brand ambassadors, designing promotional materials and attending the event to lead event marketing efforts and media interviews including a meeting with national Wall Street Journal
Ø  Managed media relations team of interns, securing hits including a feature article in Edudemic leading up to the conference and four live segments from Columbus Fox28’s “Good Day Columbus” morning show on opening day of OETC13
Ø  Collaborated to pioneer first Social Media Command Center at the Ohio Educational Technology Conference (OETC13), transforming the event into an engaging, interactive, conversational, and content-filled experience for its 6,000 attendees [View Case Study]

ECRM - Efficient Collaborative Retail Marketing                                                                                                                                                    
Account Manager/Sourcing Manage/Client Service Representative     
Cleveland, Ohio  Apr. 2009 – Mar. 2013
Ø  Determined and applied best practices to provide business planning, marketing and event management services in the Grocery, Food Service, Health & Beauty Care, Pharmaceutical and Retail Operations industries through trade-show-like events and online software
Ø  Promoted in 2010 to a Sourcing Manager position, responsible for budget compliance and new business acquisition by attending outside trade shows, developing and maintaining relationships and cold calling
Ø  Co-produced and featured in promotional videos and sales tools, shared on company home page, You Tube and via direct marketing
Ø  Traveled to category specific EPPS events to oversee business meetings and provide on-site customer service and technology training

Planned Parenthood of Southeast Ohio                                                                                                                                         
Development & Community Outreach Intern                                                                                                    
Athens, Ohio Jun. 2008 – Mar. 2009
Ø  Promoted non-profit on Ohio University campus and throughout Athens County through guerilla and event marketing
Ø  Designed invitations and promotional materials for print and digital distribution using Adobe InDesign
Ø  Distributed and gathered materials for branding and community safety initiative and key fundraising events

Great Lakes Publishing Company                                                                                                                                                
Marketing, Advertising & Event Planning Intern                                                                                                             
Cleveland, Ohio Nov. - Dec. 2007
Ø  Published ad in Inside Business advertising NEO Success Awards, as part of a series of designed to promote GLP events
Ø  Increased response rate by 30% from industry specific direct mailings by researching local economy to create organized contact database
Ø  Created and updated event sponsorship proposals for all 2008 events hosted by Inside Business, a publication of Cleveland Magazine

The Association for Women in Communication                                                                                                 
Executive Public Relations Director                                                                                                                                 
Ohio University Chapter Sep. 2005 - Mar. 2009
Ø  Directed grassroots PR campaign for 2007 “Dress for Success” and 2008 “Attire for Hire” fashion shows
Ø  Raised event attendance by over 100 percent; meeting attendance was highest in past five years at time of graduation
Ø  Collaborated with co-executives to create, organize and schedule all meetings for 2007-8 and 2008-9 school years

Public Relations Student Society of America                                                                                                         
Active Member                                                                                                                                                                                 
Ohio University Chapter Sep. 2008 - Mar. 2009
Ø  Competed in National Bateman competition as part a team of five students, collaborating on  account research, demographic analysis, local media pitches, event planning, execution and evaluation
Ø  Secured multiple PSA hits with local radio station WSEO for middle school student educational summit and college fair

Writing Experience & Computer Skills:
Ø  WhatDoYouLoveAboutBlogspot.com – Write and edit original posts for independently produced lifestyle blog; design content, layout and overall theme of site (Sept.2012 – present)
Ø  Speakeasymag.com – Composed a weekly column focused on current events and the entertainment industry  in student-produced online magazine; responsible for writing copy and gathering images to support each post (Aug. 2008 – Apr. 2009)
Ø  Proficient in Adobe InDesign, Microsoft Word, Excel, PowerPoint, Outlook, Google Drive

Ohio University - E.W. Scripps School of Journalism                                                                                                                                                    Athens, Ohio
Major: Journalism - Public Relations                                                                                                                                                              Sep. 2005 – Mar. 2009
Specializations: Marketing, Sociology, Political Communication
Honors: Cum Laude; GPA: 3.7

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